PRIVACY POLICY

Fence Software Hub ("we", "us", "our") is operated by C&L Trading Co. Limited, a company registered in England and Wales (company number 17006294), with registered office at 167-169 Great Portland Street, London, England, W1W 5PF, United Kingdom.

This Privacy Policy explains how we collect, use, store, and share personal data when you visit fencesoftwarehub.com (the "Website"), submit a software listing, or interact with us in any way. It applies to all users, including visitors browsing the directory and fence software companies whose products are listed on the site.

We serve users in both the United Kingdom and the United States. This policy is designed to comply with:

• UK GDPR and the Data Protection Act 2018 (for UK users)
• The California Consumer Privacy Act (CCPA) and CPRA (for California residents)
• Generally applicable US privacy principles for all US visitors

C&L Trading Co. Limited is the data controller for personal data collected through this Website.

For all privacy matters, please contact us at:

3.1 All Website Visitors

When you browse the Website, we automatically collect:

• IP address (anonymised for analytics purposes)
• Browser type, device type, and operating system
• Pages visited, time on site, and referring URL
• Cookie identifiers (see Section 8 for full details)

3.2 Contact and Enquiry Forms

If you submit a contact or general enquiry form, we collect your name, email address, and any information you include in your message.

3.3 Software Vendors and Listing Submissions

When a software company's product is submitted for listing — either by the company via our online form or by us collecting details offline — we collect:

• Company name, trading name, and business address
• Contact person name, job title, email address, and phone number
• Software product name, description, pricing, and website URL
• Any additional details provided in the course of creating the listing

3.4 Payment Information

Payments for featured listings or other services are processed by Stripe, Inc. We do not store full card numbers or CVV codes. Stripe processes payment data in accordance with PCI-DSS standards and their own privacy policy. We retain transaction records (amount, date, description, payer name) for accounting and legal compliance.

We process personal data for the following purposes. Where we rely on UK GDPR, the applicable lawful basis is noted:

• Displaying and maintaining directory listings — Legitimate interests (connecting buyers with relevant software products)
• Responding to enquiries and customer support — Legitimate interests / contractual necessity
• Processing payments for listings — Performance of a contract
• Sending marketing emails to opted-in subscribers and vendors — Consent
• Analysing website traffic to improve the site — Legitimate interests
• Displaying targeted advertising (Google Ads/AdSense, Meta Ads) — Consent (via cookie banner)
• Fulfilling legal obligations (e.g. accounting records, fraud prevention) — Legal obligation

Where we rely on legitimate interests, we have assessed that our interests do not override your rights and freedoms. You may object to such processing at any time (see Section 9).

We send marketing emails, including newsletters and promotional offers, to:

• Visitors who have subscribed via a form on the Website
• Vendors and contacts whose details we hold in connection with directory listings

For UK contacts, we rely on explicit consent for direct marketing. For business contacts in the US, we may rely on legitimate interests where permitted but you may opt out at any time. Every marketing email contains an unsubscribe link. You may also request removal by emailing support@fencesoftwarehub.com. Opt-out requests are processed within 10 business days.

We do not sell personal data. We share data only with the following third-party categories, and only to the extent necessary:

6.1 Analytics — Google Analytics

Google Analytics collects anonymised data about how visitors use the Website (page views, session duration, traffic sources). IP anonymisation is enabled. Google LLC participates in the UK-US adequacy framework for data transfers.

6.2 Advertising — Google Ads / AdSense and Meta Ads

Google and Meta place advertising cookies to display relevant ads on and off our Website. These platforms have their own privacy policies and data processing practices. Advertising cookies are only activated with your explicit consent via our cookie banner.

6.3 Payment Processing — Stripe

Stripe, Inc. processes payments as our data processor, bound by a Data Processing Agreement. Stripe may transfer data to the US under appropriate cross-border transfer mechanisms.

6.4 Hosting and Infrastructure

Cloudflare hosts our Website infrastructure. Appropriate data processing agreements are in place.

6.5 Legal Disclosure

We may share data where required by law, court order, or regulatory authority, or to protect our legal rights or the safety of others.

As a UK company serving US customers, personal data may be transferred to or accessed from countries outside the UK, including the United States. We ensure appropriate safeguards are in place for all such transfers, including:

• UK International Data Transfer Agreements (IDTA) or the UK Addendum to EU Standard Contractual Clauses
• Transfers to US organisations participating in the UK Extension to the EU-US Data Privacy Framework
• Transfers to countries covered by UK adequacy regulations

You may request further details of the safeguards applicable to any specific transfer by contacting us at support@fencesoftwarehub.com.

We use cookies and similar technologies on the Website. You can manage your preferences via our cookie consent banner or the cookie settings link in the Website footer.

8.1 Strictly Necessary Cookies

Essential for the Website to function (e.g. session management, security). These cannot be disabled.

8.2 Analytics Cookies

Set by Google Analytics to help us understand site usage. Only activated with your consent. IP addresses are anonymised.

8.3 Advertising and Targeting Cookies

Set by Google Ads/AdSense and Meta Ads to serve relevant advertising. These may track your browsing across other websites. Only activated with your explicit consent.

You can also manage or delete cookies at any time through your browser settings. Disabling certain cookies may affect site functionality.

9.1 UK Users — UK GDPR Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access — request a copy of your personal data (Subject Access Request)
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — request deletion of your data in certain circumstances
• Restriction — ask us to limit how we process your data
• Portability — receive your data in a portable, machine-readable format
• Object — object to processing based on legitimate interests or to direct marketing (absolute right)
• Withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise your rights, contact support@fencesoftwarehub.com. We will respond within one calendar month. You have the right to complain to the ICO at ico.org.uk or on 0303 123 1113.

9.2 California Residents — CCPA / CPRA Rights

If you are a California resident, you have the following rights:

• Right to Know — request disclosure of the categories and specific pieces of personal information we have collected, used, disclosed, or sold
• Right to Delete — request deletion of personal information we hold, subject to legal exceptions
• Right to Correct — request correction of inaccurate personal information
• Right to Opt-Out of Sale or Sharing — we do not sell personal information. Our use of advertising cookies may constitute "sharing" under CCPA/CPRA. You may opt out via cookie preferences or by emailing support@fencesoftwarehub.com
• Right to Limit Use of Sensitive Personal Information — we do not collect sensitive personal information as defined by CPRA
• Right to Non-Discrimination — we will not discriminate against you for exercising any CCPA/CPRA right

We will verify your identity before fulfilling requests. Authorised agents may submit requests with appropriate written permission. We aim to respond within 45 days; we may extend by a further 45 days where reasonably necessary.

9.3 All Other US Users

We extend the same transparency, access, and correction practices to all US users regardless of state, as a matter of good practice.

We retain personal data only as long as necessary for the stated purposes or as required by law:

• Visitor analytics data: 26 months
• Contact and enquiry form data: 2 years from last contact
• Vendor listing data: Duration of listing plus 3 years
• Payment and transaction records: 7 years (UK legal requirement)
• Marketing subscriber lists: Until unsubscribe, then deleted within 30 days

After retention periods expire, data is securely deleted or irreversibly anonymised.

We implement appropriate technical and organisational measures to protect your personal data, including SSL/TLS encryption, access controls, and periodic security reviews. No internet transmission is entirely secure; we cannot guarantee absolute security but will notify you and the ICO promptly in the event of a breach that poses a risk to your rights and freedoms.

The Website is not directed at children under 13. We do not knowingly collect personal data from children. If you believe we have inadvertently done so, please contact support@fencesoftwarehub.com and we will delete it without delay.

Our Website contains links to third-party websites and software products listed in our directory. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before sharing any personal data with them.

We may update this Privacy Policy periodically. Material changes will be indicated by an updated date at the top of the page and, where appropriate, by email notification or a prominent notice on the Website. Continued use of the Website after changes are posted constitutes acceptance of the updated policy.

For any questions, requests, or concerns about this Privacy Policy or how we handle your data:

For UK GDPR complaints you may also contact the Information Commissioner's Office at ico.org.uk.